Look-Alike Subscriptions

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To provide accurate and reliable marketing leads, lists are continually updated. Subscription is an advanced InfoBase ListDirect feature using which you can keep up with the data changes in the lists and save your time and effort by subscribing to a look-alike search and getting automatic updates for it on a regular basis.

When you are subscribed to a look-alike search, the system automatically places orders based on this search during the time period and with frequency specified by you during the subscription creation. Each subscription order contains only new records that have been added to the list since the last list update or since your last subscription order (at your choice), so you do not get records that have been previously ordered.

The feature provides you with a number of ways to control and manage you subscriptions. You can request email notifications about the subscription status, require your approval for each subscription order, track the subscription order history, adjust your subscription settings and search criteria according to your business needs, run an unscheduled subscription order manually, and discontinue your subscriptions.

Look-Alike subscription is currently available only for the consumer list.

Subscribe to a Data Analytic Search

1           On the Options tab, click the Data Analytics button.

2           On the Data Analytics pane, click Look-Alikes.

3           Click Look-Alike Subscriptions.

4           Select the look-alike search you are interested in from the Look-Alike Search # list, and click the New Look-Alike Subscription button.

5           On the Create New Subscription page, specify the following subscription information:

Subscription Information

Action

Contract #

Enter a value of up to 30 characters, or leave the text box blank, and the system will automatically generate a new value when the subscription is saved.

Subscription Description

Enter your own description up to 30 characters in length, or keep the default description consisting of the word "Subscription" and Search ID.

Subscription Period

Specify how long your subscription will last. In the Start text box, enter the start date in mm/dd/yyyy format, or use the calendar. By default, the current date is displayed. Then, do one of the following:

         Select the End By option and enter the end date in mm/dd/yyyy format, or use the calendar. If you leave the text box empty, the subscription will last until it is deactivated.

         Select the End After option and enter the number of occurrences after which your subscription will end.

Select the period for the automatic suppression of the records fulfilled by the subscription.

Subscription Frequency

Specify how often you would like to get your subscription orders. Select the appropriate option and do one of the following, depending on the selected option:

         Specify the time interval in weeks between subscription orders and select the day of the week when they will occur.

         Select the day of month from the list, and specify the time interval in months between subscription orders.

         Specify the number of database updates to take place between your subscription orders.

(Optional) Specify a tolerance period in days. The tolerance period is the period within which a subscription should be rerun if the scheduled run was not completed successfully or was not implemented.

Subscription Type

Select if you want the subscription to be fulfilled automatically or you need to approve each subscription order before it is fulfilled. In both cases you receive an automatic e-mail with instructions.

Subscription Qualifiers

Select if you want the new records to be added since the last database update or since the last subscription order.

(Optional) Set the range of records total as the condition for the subscription fulfilment. If the number of records in the scheduled subscription order is not within this range, the order is not placed.

Subscription Status

Select the corresponding check box if you want to receive e-mails on the status of your subscription.

Pricing Scheme

Select the pricing scheme from the list if available.

Special Offer Coupon

Enter the code in the corresponding text box if you have a Special Offer Coupon. For more information, see Special Offer Coupons.

6           In the Email Address section, review and edit, if necessary, the email address to which the subscription notifications and confirmation emails are sent.

7           Review the following information.

         Media Output. To make changes to the order delivery method (Internet or FTP delivery), order output format, and layout, click Change for this section. To edit the order output layout, click Add Fields.

         Billing Address. It impossible to edit your billing information when placing an order.

If you are authorized to do it, you can edit the default billing information assigned to your account in your Account Preferences. For more information, see Edit Default Billing Information.

8           Keep the default payment method for your subscription, or change it by clicking the Change button in the Payment Method section. down.gifView details

9           Read and accept the License Agreement.

10       If all information is correct, click the link in the lower-right corner of the page to start the subscription processing.

11       In the dialog box, click OK if you want to receive the initial subscription order based on the current records in the data file. If you want to start your subscription during the next update of the data file, click Cancel.

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Manage Look-Alike Subscriptions

You can manage your look-alike subscriptions on the Look-Alike Subscriptions page the following ways:

         Filter down.gifView details

         Delete

         View look-alike subscription history

         View and edit your look-alike subscription settings

         Discontinue your look-alike subscription

         Edit your look-alike search selections

         Run the look-alike subscription manually

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