View exampleAdditional Selections Overview
All selections (business, demographic and so on) except for the geographical ones, are considered additional. Unlike Geographical selections used to define WHERE you are searching for leads, additional selections are used to define WHO you are searching for. Use additional selections to define the target audience and narrow down you search by demographic and business information, such as age range, income range, marital status, company sales volume, number of employees and so on.
Additional selections are applied to all the records in the search. It is not possible to specify different additional selections for separate geographical locations.
Usually, additional selections options are grouped according to OR logic. However, in some cases it is possible to change the default logic. For more information, see Use AND/OR Logic with Additional Selections.
Additional selection is the most versatile group of selections, which can be displayed differently in InfoBase ListDirect interface. Additional selections tab can have different names depending on the list.
If there are a lot of additional selections available for the list, they can be grouped as buttons on the Additional Selections tab.
If there are 15 and more additional selections available for the list, you can filter additional selections by their names. To find a selection, in the Quick Filter field enter full or partial selection name.
View example of the Quick Filter field
There are two ways you can specify additional selections:
• One by one
• Several at a time
Both ways produce the same results. Use the one you find more convenient.
1 On the Additional Selections tab, click the selection group button. Skip this step if the selections are not grouped within a tab.
2 In the list of selections, click the name of the selection you want to use.
3 In the right section of the working area, specify the selection options. They can be presented in different ways, for example, as check boxes, text boxes, ranges and so on.
View example of selection options
4 To add another selection, repeat steps 1–3.
1 On the Additional Selections tab, click the selection group button. Skip this step if the selections are not grouped within a tab.
2 In the list of selections, select check boxes for the selections you want to add to your search. To add all selections, click Select All.
3 Click Continue.
4 Specify selection options for all the selections you have added.
View example of selection options
5 To add selections from another group, repeat steps 1–4.
